In 2023, GORUCK was a leading sponsor of the CrossFit Games, activating with two prominent retail booths, in-game integrations, broadcast commercials, ambassador partnerships, and athlete sponsorships. I oversaw the production, scheduling, and execution of all components to deliver a cohesive and successful brand presence.

My Role

• Directed planning and execution of all sponsorship activations, from retail booths to broadcast commercials

• Coordinated athlete and ambassador partnerships to maximize visibility and alignment

• Managed production schedules and cross-functional teams to ensure flawless delivery across all event touchpoints

Impact

• Established one of the most prominent brand footprints at the 2023 Games

• Increased community engagement and sales through on-site activations and partnerships

• Paved the way for GORUCK to be named the Official Footwear and Rucksack of the CrossFit Games in 2024